Career Development

This phase of Client representation is developed with the understanding that the client is “only as good as their last project”. And while this is often an erroneous presumption within the industry, it is our responsibility to guide an artist as they choose their next project carefully. With this in mind, we feel it is essential that our artist show a range of abilities and a thorough understanding of various genres. While we promote our clients to work in the genres they seem most inclined towards, we will always push them to broaden their scope and see where else their talent may lie.

Once this is understood, it is essential to plan a 6 month, 1 year, 3 year plan of attack. One will never arrive at a destination if a destination is never decided upon. Not everyone wants to get to the top of the mountain. Some people want to happily hike around the base or go half-way up to get a better view – but never go any higher. It is our job to understand this and develop a career plan based on the specific personality and wishes of our various artists.